[skillshare] These 15 Marketing Myths Will KILL Your Business: Do You Believe Them?

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About This Class
Are outdated marketing myths silently harming your business? It’s time to bust these common misconceptions and empower yourself with strategies that work in today’s fast-paced digital landscape.
Welcome to "These 15 Marketing Myths Will KILL Your Business" – a course designed to debunk widely accepted but damaging marketing myths. From "Marketing is all about creativity" to "Good marketing will fix a bad product," we’ll cover 15 pervasive beliefs that could be sabotaging your success. Each myth we tackle is backed by practical insights, case studies, and strategies you can apply immediately to make informed, impactful marketing decisions.
What You’ll Learn:

• Real vs. Perceived Value of Marketing: Explore why marketing is more than just creativity or advertising and learn to design strategies that deliver results.
• Right-Sized Marketing for Any Budget: Discover effective marketing techniques without breaking the bank, and why even small businesses need marketing.
• Traffic Quality Over Quantity: Understand why not all traffic is good traffic, and how to focus on leads that convert.
• Strategic Platform Choice: Debunk myths around marketing on “every platform” and learn to target channels that truly resonate with your audience.
• Sustainable Growth Tactics: Avoid costly mistakes like chasing virality, and embrace strategies that build long-term brand loyalty.

Who This Course is For:

• Entrepreneurs and Small Business Owners who want to understand marketing fundamentals and avoid common pitfalls.
• Marketing Professionals looking to refine their strategies and align them with current trends.
• Freelancers and Consultants who aim to educate their clients and provide up-to-date marketing insights.

Join us as we dive into these 15 crucial marketing myths and show you how to bypass the noise to build a marketing strategy that drives sustainable success! Enroll now and take the first step toward a smarter, myth-free approach to marketing.
Lessons in This Class
68 Lessons (1h 48m)

1.Introduction​

2.Myth #1: Marketing Is All About Creativity​

3.Why Its True​

4.Role Of Creativity​

5.Why Strategy Trumps Creativity​

6.Data Driven Marketing Versus Creative Marketing​

7.Consistency Over Flash​

8.Drive Action, Not Attention​

9.Myth #2: Marketing Is The Same As Advertising​

10.Why Marketing Is Different From Advertising​

11.The Broad Scope Of Marketing​

12.The Role Of Content Marketing​

13.Marketing Without Advertising​

14.Myth #3: Only Big Brands Need Marketing​

15.Why Every Brand Needs Marketing​

16.Marketing For Small Businesses And Startups​

17.Local Marketing​

18.Myth #4: Marketing Is A Waste Of Money​

19.ROI (You Should Never Lose Money)​

20.Needs Strategy And Purpose To Succeed​

21.Cost Effective Strategies​

22.Common Mistakes That Waste Money​

23.The Cost Of Not Marketing​

24.Myth #5: Marketing Is Expensive​

25.Free Content Marketing​

26.Marketing On Any Budget​

27.Organic Traffic​

28.Myth #6: You Need To Go Viral​

29.The Dangers Of Going Viral​

30.Building Sustainable Engagement​

31.The Role Of Virality​

1:47.Myth #7: A Good Product Will Sell Itself​

33.The Role Of Marketing In Product Success​

34.Differentiation​

35.The Importance Of Pricing​

36.Why Products Don't Sell Themselves​

37.Myth #8: Marketing Is About Manipulation​

38.What Is Manipulative Marketing?​

39.Marketing Versus Manipulation​

40.Building Trust Through Marketing​

41.Educate, Don't Manipulate​

42.Myth #9: More Traffic Means More Sales​

43.Quantity Versus Quality​

44.Qualifying Leads​

45.Conversion Rate​

46.Myth #10: The More Channels You Market On The Bette​

47.The Myth Of Marketing Everywhere​

48.Channel/Audience Fit​

49.Budget Spread Thin​

50.Myth #11: You Only Need To Target One Platform​

51.Why You Need To Be On Multiple Platforms​

52.Why One Platform Will Harm You​

53.Myth #12: Marketing Automation Is Set It And Forget It​

54.The Myth Of Set It And Forget It​

55.Constant Process Of Testing​

56.Can Always Improve​

57.Myth #13 You Need To Focus On Getting New Customer​

58.The Kernel Of Truth​

59.Why Returning Customers Are Important​

60.Finding Balance​

61.Myth #14: Your Marketing Plan Is Set In Stone​

62.Always Adapting To Circumstances​

63.What Is A Marketing Plan​

64.How To Create A Strategic Marketing Plan​

65.Myth #15: Good Marketing Can Fix A Bad Product​

66.Marketing Can't Fix Everything​

67.Deceitful Marketing​

68.Conclusion​

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